Avec son système d’exploitation Android, pour téléphones mobiles, Google commence à percer le marché de l’internet mobile. Comme le démontre le schéma ci-contre. A noter un grand perdant, le géant Nokia !!!
Il est intéressant de voir par ailleurs les produits sur lesquels Google communiquent actuellement comme pour mieux se positionner en rival d’Apple :
1) Google TV en essayant de faire mieux que l’Apple TV avec une interface WebTV intégrant YouTube. Imaginons l’efficacité d’un Google Search sur le web mais dédié aux programmes TV depuis votre télévision.
2) Google Mobile Ad en réponse à Apple iAd avec un business model très abordable pour les annonceurs
3) Le navigateur Google sur Android est plus rapide que Safari pour iPhone
4) Partenariat Google et Sony pour contrer Apple
5) Google annonce Flash pour Android en comparaison aux produits Apple qui ne supportent pas le système de programmation pour internet Flash de la société Adobe. 75% des pages internet disposent de programmation en Flash !
6) Google annonce son intention d’ouvrir une plate-forme de téléchargements de musique pour Android.
7) Google permettra l’achat d’applications pour mobile Android sans devoir passer par un logiciel spécifique (type iTunes) directement depuis le web. Donc pas d’éco système fermé à la Apple.
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